SOUNDS of the Ascent.
This one’s for the Audiophiles.
Created by Dupé O. Ajayi—storyteller, strategist, and trusted marketer behind campaigns for Airbnb, NYC, and ABC News.
The Ajayi Effect is where lived experience meets expert insight.
Expert-level branding, career strategy and Creativity.
We created this hub to center transformation, strategy, and storytelling—narrated and nuanced.
Why? We are committed to helping professionals, creatives, and entrepreneurs build standout brands and thriving careers. Whether you're seeking clarity, visibility, or aligned connections, this is a powerful place to begin.
Premium Audio Insights: Deep dives on branding, marketing, and career pivots.
Real-World Strategies: Actionable steps to help you navigate career shifts, visibility challenges, and business growth.
Exclusive Access: Stay ahead with high-impact content before it’s shared anywhere else.
And enjoy yourself: Immerse in a world where storytelling meets strategy, turning insight into action.
Start with the free content below. Then unlock deeper marketing and personal growth insights.
The Hummingbird CHRONICLES
The Hummingbird Chronicles follows Morayo, a Nigerian-American woman navigating the tension between who she is, who the world expects her to be, and who she dares to become. Set against the backdrop of Brooklyn’s creative scene and the unspoken rules of success, the story unpacks themes of visibility, self-worth, and the power of reinvention.
At its core, The Hummingbird Chronicles is about fighting to be seen—not just by the world, but by yourself.
READY for the next chapter?
This is A Journey of Transformation. Morayo’s evolution from overlooked to undeniable.
You’ll find cultural depth, raw and real conflicts and so much more. This is more than a story—it’s a reflection of anyone who has ever felt underestimated, unseen, or on the brink of something bigger.
Elevate & Amplify
BRANDING & MARKETING Insights
Strategies to position your brand, expand your reach, and make a lasting impact.
YOUR Branding JOURNEY begins here
Gettng (and staying) in marketing isn’t about luck—it’s about strategy. Whether you're starting from scratch or leveling up, this is your roadmap to building a career in branding and marketing.
So, How’d WE Get HERE?
Every journey has an origin. This is mine—where it all started, the lessons learned, and the moments that shaped everything that came next.
STEP Into The Full EXPERIENCE
Whether you're shaping your brand, navigating career shifts, or seeking expert insights, this experience is designed to give you the tools, confidence, and clarity to move forward with impact.
