I am not a soda drinker but dammit, I love a good ad campaign.

We have all been there: we dutifully pack up the jeans that we haven't worn in years and other items that have lived in our closets for years and promise to take them to Goodwill. For me, the nearest location is 3 subway stops from my house. The last thing I want to do is drag a hulking bag of clothing down into the subway and back out again.

There will be those who will fight you every step of the way, ridicule you and try their best to stop you. In essence, there will be haters.