Zuckerberg explains his latest book-club pick on his personal Facebook page:It's mind-blowing that almost half the world — almost 3 billion people — live on $2.50 a day or less. More than one billion people live on $1 a day or less.

Some elements of this video from Denmark-based digital agency Inetdesign seem awfully familiar.That's because the clip uses famous logos to explain the importance of branding.

We are just hours away from the MTV Awards. I may tune in to see what Hostess Miley Cyrus has up her sleeve. Or I may not. If I choose the latter, I won't be alone.

I truly believe that "what's next," in marketing is what has always been. Being an individual is a start.