My hero of the week is Reed Sandridge, a 36-year old former non-profit exec who decided he wouldn't let being laid off get the best of him.

I’m obsessed with the idea of using the web to change the world. Yes, it can get complicated. And most non-profit orgs barely have the time to set up and maintain Twitter accounts. But if you can get a strategy going, there’s the opportunity to gain exposure of your mission to a whole new audience.

In case you didn’t know, theGrio.com is the first video-centric news community site devoted to providing African-Americans with stories and perspectives that appeal to them but are underrepresented in existing national news outlets.