We don't want companies to just throw money at a cause and call it a day. We're challenging them to talk the talk and walk the walk.

This fall, Macy's and Feeding America will partner along with the likes of Usher, Tommy Hilfiger, Jessica Simpson, Queen Latifah and others to raise ten million meals for American Families in need.

I don’t get it. Malaria ceased being an issue in the US over 50 years ago yet more than 40% of the world’s population still remains at risk. What’s wrong with this picture, folks?

It is the case that when a celebrity supports a cause it’s a powerful endorsement. However, what you do after that endorsement is pivotal.