On The BLOG
The Power of Celebrity (Part 2)
Although in theory the idea of famous people giving back and doing good seems to make sense, there are times when I question the intent of celebrities attaching their name to a cause or them creating a non-profit.
Cause Marketing Feature: eBay
eBay believes you’re good. I’m being serious. Those words came strait from the head of their CSR group.
Cause Marketing Feature: TwitCause
There are hundreds of organizations out there that get no love due to limited budgets, staff and other challenges. Social media provides a plethoria of tools that could easily be employed by these very same organizations to increase their brand awarness.
The Case Foundation Gets Non-Profits In Gear
Today the Case Foundation has launches its "Gear Up for Giving" initiative.