On The BLOG
The Power of Celebrity (Part 3)
DoSomething.org has teamed up with VH1 to expose celebrities ...
The Power of Celebrity (Part 2)
Although in theory the idea of famous people giving back and doing good seems to make sense, there are times when I question the intent of celebrities attaching their name to a cause or them creating a non-profit.
Cause Marketing Feature: eBay
eBay believes you’re good. I’m being serious. Those words came strait from the head of their CSR group.
Cause Marketing Feature: TwitCause
There are hundreds of organizations out there that get no love due to limited budgets, staff and other challenges. Social media provides a plethoria of tools that could easily be employed by these very same organizations to increase their brand awarness.