I am a marketer. It really is that simple. Unfortunately, I have found that marketing for non-profits isn't always that cut and dry.

Last year, I had a blast attending Mashable's Social Good Summit. This year, organizers promise that something unprecedented will happen at the gathering of bloggers, press, celebrities, world leaders, youth, CEO’s, non-profits and everyday citizens sharing ideas on how to tackle global problems using social media.

Will you challenge yourself to not be afraid of wrong turns?