Companies are shifting. In the not too distant past, the majority were looking for immediate ways to launch marketing activations with NPOs that were fun and gained brand awareness but they weren't always aligned with one another's long-term plans.

The first major snowstorm of '13 came and went. Although the occurrence, christened, Nemo, was major, he wasn't as scary as anticipated. At least, not in the humble borough of BK.

The fact is, not everyone takes the same educational and/or career paths. Sometimes, that pays off. Talk to Mark Zuckerberg or Bill Gates if you don't believe me.

So, earlier in the week I wrote about NPOs taking on the mindset of Wall Street. Bear with me as I continue on with that theme.