On The BLOG
Do the Right Thing.
I recently read an article which posed question that got the old wheels in the head 'a turnin', "If a company "does the right thing" when it comes to environmentalism, social justice, or some other public issue, does the motivation matter?"
To Have and to Hold.
Companies are shifting. In the not too distant past, the majority were looking for immediate ways to launch marketing activations with NPOs that were fun and gained brand awareness but they weren't always aligned with one another's long-term plans.