Twitter. Facebook. Pintrest. Instagram. Tumblr. On and on and on. There are millions of social media platforms out there and NPO marketers feel pressure from their peers and Executive Directors to use them all (or not).

I can't lie. When I first heard that ad agency giant, Waggener Edstrom released their new report, “Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes,” I couldn't help but picture a snake charmer luring one of the forked-tongued creatures out of a basket.

Finding free money isn't easy but I am sure you knew that before I told you.