More and more information is being released relating to non profit social media marketing and fundraising efforts these days. I'm a data-monger and so it's all good. However, I will say that I absolutely love it when insights are presented in pretty little infographics.

Twitter. Facebook. Pintrest. Instagram. Tumblr. On and on and on. There are millions of social media platforms out there and NPO marketers feel pressure from their peers and Executive Directors to use them all (or not).

I can't lie. When I first heard that ad agency giant, Waggener Edstrom released their new report, “Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes,” I couldn't help but picture a snake charmer luring one of the forked-tongued creatures out of a basket.