There is a group of social status conscious consumers who love to shop, who are seeking brands that not only improve their own lives but are creating a more sustainable economy that benefits us all.

It was just a few years ago that most non-profit professionals had to fight for the right to use social media as part of their marketing strategies. Now, they can seem to get their Executive Directors out of the mix.

In the wake of the tragic Boston bombings, there were numerous individuals and companies that sprung into action to answer the question of, "How can I help?"

ROI has a greater meaning: "Return on Involvement."