On The BLOG
@Dosomething and @Mobilecommons Get Into the Marketing Game
These are tough times for everyone, especially non-profit organizations that are trying to meet fundraising goals. Traditional plans for gathering donations just don't cut it anymore. To respond, smart NPOs are going above and beyond typical means. Some are even using their areas of expertise to help drive business. Enter, Do Something.
Hero of the Week: Oprah Winfrey
I love Oprah. You love Oprah. The Smithsonian loves Oprah...and they have 12 million plus reasons to do so.
2013 Cause Marketing Halo Award Winners
Cause Marketing Forum's 2013 Conference in Chicago came and went. Sadly, my plans to attend fell flat but there's always next year! One of the highlights of the gathering are the Cause Marketing Halo Awards.
Cone Launches CSR SocialScore
Cone Communications, is launching a social media and Corporate Social Responsibility product, CSR SocialScore.