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4 Social Customer Care Rules to Follow.

T-Mobile. KLM. American Express. These companies do social customer care really well and there's a reason.

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Be a Drum Major.

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Companies know that giving back has a direct connection to the bottom line. How that gets done is ever changing.

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“There are years that ask questions and years that answer.”― Zora Neale Hurston, Their Eyes Were Watching God