LinkedIn, the world's largest professional network on the Internet with 380 million members worldwide, and my FAVORITE social network, is leveraging the platform and community to mobilize members to mentor.

I truly believe that "what's next," in marketing is what has always been. Being an individual is a start.

I am not a soda drinker but dammit, I love a good ad campaign.

A year ago IBM created an internal online hub that allowed employees to easily share promotions on Twitter, LinkedIn and Facebook, while they could also privately pass information back and forth to help their marketing and sales.