One of the first celebrity philanthropic projects I worked on was over a decade ago under the helm of Senegalese -American R&B singer, Akon.

During the recent Sundance Film Festival in Utah, Belgian brewer Stella Artois announced their partnership with Water.org .

The spots which ran during last night's big game were...OK. Most of them I'd already seen as brands released previews of the spots (?) so there were few surprises.

Most of us take running water for granted. Colgate wants you to stop it. Stop it now, dammit.