Today, AdWeek debut its Cause Marketing report and I was all over it.

Right now, young people are busy with all of the fun and festive formalities that come with the close of a school year: class rings, proms and signing yearbooks. Some may never get to experience any of these things as their lives were taken too soon at the hands of gun violence.

Back in the day, I had almost every cell phone that was on trend - the Sidekick, the Motorola Flip, LG Chocolate and eventually I landed on the Blackberry Curve.

You may have seen them, commercials which features videos with dancers, DJs, beat-boxers and rappers expressing their disdain for smoking.