
On The BLOG
The Power and Pitfalls of Celebrity Endorsements.
Celebrity endorsements can elevate a brand to new heights, but they also come with significant risks.
Marketing Has an Ageism Problem.
In this post, I break down why marketing is more ageist than ever and what that means for experienced talent. Spoiler alert: It’s not good!
Say Less. I Gotchu.: My Thoughts on Code Switching.
Code-switching isn't new. Lately, though, there have been more conversations about the complexity of navigating multiple identities through this skill, which can offer connections with diverse audiences but come with emotional costs.
Sha’Carri’s Brand: Speed, Style, and Authenticity
It must be acknowledged: the remarkable brand persona of one of the most electrifying athletes in track and field today – Sha’Carri Richardson.