On The BLOG
Cause Marketing Feature: Whole Foods Wants to Know What You Resolve to Do
In lieu of traditional New Year's resolutions, Whole Foods Market's first-ever Facebook application encourages shoppers to declare, "This is my year to...".
Cause Marketing Feature: PayPal Will Take That Fruitcake Off Your Hands
PayPal is using the fruitcake, virtually, to raise money for 25 deserving charities.
The Power of Celebrity (Part 4): Going the Extra Mile
Every November, I think to myself: will I ever run in a marathon? Will I ever have the mental and physical stamina to do it (especially without an Ipod)?